There's no single right length, but there is a reliable way to decide: let the moment dictate the cut, then check it holds attention from the first second.
A few rules of thumb
- Open on the point. If the first few seconds need context, the clip probably starts too early.
- Cut at a natural end. End on a complete thought rather than trailing off.
- When in doubt, shorter. It's easier to watch a tight clip twice than a long one once.
Let Captos do the first pass
Captos returns clips at sensible lengths so you're choosing between options rather than building each cut from scratch. Trim further whenever a clip feels slow.