Most short videos are watched with the sound off, so captions often do more work than the audio. Treating them as part of the edit — not an afterthought — makes a real difference.
Keep them in sync
Captos times captions word by word, so they land with the audio instead of lagging behind it. You can still fix any word or change the style.
Style for small screens
- High contrast so text stays readable over any footage.
- Captions kept inside safe zones, clear of platform buttons.
- A handful of words on screen at a time, not full sentences.
If you post for more than one market, try a translated caption track and compare how each performs.